What is the Importance of Branding?
Your brand stands as one of your organization’s pivotal assets. It defines your identity, boosts memorability, inspires consumer trust, bolsters marketing efforts, and instills pride in your employees.
The 8 elements of Branding:
Elements are the primary building blocks of matter. Think back to chemistry class—remember the periodic table of elements? All those squares with numbers and two-letter symbols? This is relevant to branding, trust me. Everything in the universe (except energy) is made up of some combination of these elements. Similarly, every brand out there is made up of the same elements of branding, like a logo, a color palette, a specific user experience and more.
These branding elements come together to form a brand identity, which designers then use to craft compelling, engaging brand designs. Here’s everything you need to know about the elements of branding.
1. Logo
Every brand needs a logo. In fact, you’ll be hard-pressed to find a brand that doesn’t have a logo, which arguably makes it the most important element of branding.
2. Color palette
Colors are another key ingredient in any brand identity.
3. Shape
Shape is another part of an overall branding strategy. The shapes in your web page backgrounds, layout design, packaging and even your business cards and other stationery.
4. Tagline
Taglines, also known as slogans, are the flagship of brand messaging.
5. Tone of voice and vocabulary
Your tone of voice is one of the most effective ways to shape—and reshape—how the world perceives your brand
6. Fonts
The fonts a brand uses are another key element of branding.
7. Imagery
Imagery includes all the kinds of images you use in your branding, marketing and advertising.
8. Positioning
Positioning is the niche in the market that a brand fills.
As you can see, building a brand means way more than just designing a logo! Your brand identity is a three-dimensional body of design choices, assets and unique branding elements that all work together to provide your brand’s unique look and feel. If you’re in the process of creating a brand identity, don’t rush the process or skip out on designing any of its elements. Work with an experienced brand identity designer to bring it to life.
